This Policy applies to information Dockside collects or processes about: (a) visitors to the Site; (b) customers and prospective customers who register an account, submit a reservation, or otherwise request or receive Services, including users of the customer portal; (c) individuals who submit information through the registration funnel, registration chat, contact forms, "Add Your Lake" submissions, or similar intake mechanisms; (d) individuals who participate in Dockside’s referral program, including persons referred to Dockside by an existing customer; (e) recipients of Dockside’s marketing, transactional, or service-related communications; and (f) representatives, employees, or agents of business customers, suppliers, vendors, lake associations, or other entities with which Dockside has or is considering a business relationship.

This Policy does not govern information about Dockside employees, independent contractors, or job applicants in those capacities, which is addressed in separate employment-related notices.

Dockside collects the categories of information described in this Section 2. Not every category is collected from every individual. The information actually collected about you depends on how you interact with Dockside, the Services you request, and the choices you make.

Dockside collects information through: (a) forms, fields, and chat interactions on the Site, including registration, reservation, contact, and "Add Your Lake" submissions; (b) your account, the customer portal, and any subsequent updates you make to your profile, vehicles, vessels, or service locations; (c) communications you send to Dockside by email, telephone, text message, or otherwise; (d) delivery operations conducted by Dockside personnel, vehicles, and equipment, including meters, GPS devices, and cameras; (e) cookies and similar technologies on the Site, as described in Section 6; (f) third-party service providers and information sources, as described in Section 2.4; (g) referrals submitted by existing customers, as described in Section 8; and (h) inferences drawn from any of the foregoing, such as predicted demand, route optimization, customer preferences, and fuel consumption patterns.

Dockside uses information about you for the purposes set forth in this Section 4.

Dockside does not sell your personal information for monetary consideration, and Dockside does not share your personal information for cross-context behavioral advertising (sometimes referred to as targeted advertising) in exchange for monetary consideration. Depending on how applicable state law defines "sale" or "share," however, certain disclosures described in this Section 5 (for example, to advertising or analytics partners through cookies) may be treated as a "sale" or "share" under such law. Your rights with respect to any such activity, including the right to opt out, are described in Section 15.

Dockside and its service providers use cookies, pixels, tags, software development kits (SDKs), and similar technologies (collectively, "Cookies") on the Site. Categories of Cookies used include: (a) strictly necessary Cookies, which enable the Site, the customer portal, and account-related features to function; (b) functional Cookies, which remember preferences and improve usability; (c) performance and analytics Cookies, which help Dockside understand how visitors use the Site; and (d) marketing Cookies, where used, which may help Dockside measure the effectiveness of marketing.

Most browsers allow you to refuse or remove Cookies. If you choose to do so, some features of the Site may not function properly. Where required by applicable law, Dockside obtains consent to non-essential Cookies through a Cookie banner, and you may revisit your Cookie preferences at any time. Dockside honors browser-based opt-out preference signals, such as the Global Privacy Control (GPC), as described in Section 16, to the extent required by applicable law. See Dockside’s separate Cookie Policy for additional information.

If you participate in Dockside’s referral program, you may submit the name and contact information of another person to receive an invitation or promotional offer. By submitting another person’s information, you represent and warrant that: (a) you have a personal or business relationship with that person sufficient to support the referral; (b) you have obtained any consent required under applicable law, including the Telephone Consumer Protection Act and applicable state laws, to provide that person’s contact information to Dockside and to authorize Dockside to send an introductory communication; and (c) the information you provide is accurate.

Dockside will use the referred person’s information to send a one-time introductory message and, if that person registers for the Services, to associate the referral with your account for purposes of any referral incentive. Referred persons may opt out of further communications from Dockside at any time as described in Section 7. Dockside is not responsible for any claim arising from your provision of another person’s information to Dockside in violation of these conditions or applicable law, and you agree to indemnify Dockside in accordance with the Customer Service Agreement.

The Services inherently involve the collection and processing of precise geolocation information associated with delivery sites, customer property, vehicles, and vessels. Dockside uses such information to: (a) schedule and dispatch deliveries efficiently; (b) provide en-route updates to customers; (c) document deliveries, including time-stamped check-in, dispensing, and check-out; (d) operate, manage, and audit Dockside’s delivery fleet; (e) add, modify, or discontinue lake- or area-level Service offerings; (f) comply with safety, environmental, fuel-tax, and other applicable laws; and (g) resolve disputes regarding deliveries, volumes, or locations.

Dockside does not use precise geolocation information for advertising or profiling. Precise geolocation tied to your delivery location is shared only with the service providers and other categories of recipients described in Section 5.

Dockside uses certain automated and machine-learning tools to support its operations, which may include: (a) conversational or chat-based registration intake, such as the registration chat on the Site; (b) route optimization and dispatch scheduling; (c) customer-service triage and message drafting; (d) fraud and abuse detection; and (e) internal analytics and demand forecasting.

Where these tools generate outputs that affect you, such as suggested delivery time windows or service-eligibility determinations, Dockside personnel review and have final responsibility for service decisions. Dockside does not make decisions producing legal or similarly significant effects regarding you based solely on automated processing without an opportunity for human review.

Dockside does not knowingly use customer communications or personal information to train third-party generative artificial intelligence models for purposes unrelated to the Services. Where Dockside engages artificial intelligence service providers, Dockside contractually restricts their use of information provided to them.

As authorized in the Customer Service Agreement, Dockside personnel may take photographs of fuel meters, dispensing equipment, delivery sites, vehicles, vessels, and fuel containers in connection with deliveries. These photographs are retained as business records to document deliveries, verify volumes dispensed, and resolve disputes. Dockside does not intentionally photograph individuals and does not publish operational photographs in marketing materials without separate consent. Photographs are stored and protected consistent with the security measures described in Section 13.

Dockside retains personal information for as long as reasonably necessary to fulfill the purposes described in this Policy and to satisfy legal, regulatory, accounting, tax, insurance, dispute-resolution, and contractual obligations. Specific retention practices include the following general guidelines, which may be adjusted as reasonably necessary: (a) account and customer information is retained for the duration of your active account and for a reasonable period thereafter to support reactivation, recordkeeping, and dispute resolution; (b) transactional and delivery records, including invoices, receipts, meter readings, route data, and operational photographs, are retained for not less than the period required by applicable motor fuel tax, sales tax, and corporate recordkeeping laws; (c) communications are retained for a reasonable period to support customer service, audit, and dispute resolution; (d) marketing data is retained until you opt out or for a reasonable period thereafter as needed to honor your preferences; and (e) aggregated and de-identified data, which is not personal information, may be retained indefinitely.

When personal information is no longer required, Dockside will delete, destroy, or de-identify it consistent with its retention schedule and applicable law.

Dockside maintains administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, use, disclosure, alteration, and destruction. These safeguards include access controls and role-based permissions, encryption of payment data in transit, use of reputable third-party processors (including Stripe) for payment information, secure hosting environments, monitoring, and personnel training. Dockside requires service providers to implement appropriate safeguards consistent with their access to information.

No system is impenetrable, and Dockside cannot guarantee absolute security. You are responsible for safeguarding your account credentials and for promptly notifying Dockside of any suspected unauthorized access to your account.

The Site and the Services are not directed to children under the age of 18. As provided in the Customer Service Agreement, customers must be at least eighteen (18) years of age. Dockside does not knowingly collect personal information from children under 18. If you believe a child has provided personal information to Dockside, please contact Dockside at the address in Section 19, and Dockside will take appropriate steps to delete the information.

Depending on where you reside, you may have certain rights with respect to your personal information, subject to applicable law and any exceptions provided by law. These rights may include: (a) the right to confirm whether Dockside processes personal information about you and to access such information and certain related details; (b) the right to request correction of inaccurate personal information; (c) the right to request deletion of personal information Dockside holds about you, subject to applicable exceptions; (d) the right to obtain a copy of certain personal information in a portable format; (e) the right to opt out of any sale or sharing of your personal information, or use for cross-context behavioral advertising, to the extent any such activity occurs; (f) the right to limit Dockside’s use of sensitive personal information to certain permitted purposes, where applicable; (g) the right to be free from unlawful discrimination for exercising any of these rights; and (h) where required by applicable law, the right to appeal a denial of your request.

This Section 16 provides supplemental disclosures for residents of states with comprehensive consumer privacy laws. To the extent any state law applies to Dockside’s processing of your personal information, the applicable provisions of this Section 16 supplement the rest of this Policy. Where there is a conflict between this Section 16 and other provisions of the Policy, this Section 16 controls for residents of the relevant state.

The Site may include links to, or integrations with, third-party websites, applications, or services that Dockside does not operate. Dockside is not responsible for the privacy practices of those third parties. You are encouraged to review the privacy policies of any third-party services you use.

Dockside may update this Policy from time to time. When Dockside does so, Dockside will revise the "Last Updated" date above and, where appropriate, provide additional notice (for example, by email to registered customers or by a notice on the Site). Your continued use of the Site or the Services after the effective date of any update constitutes your acknowledgment of the updated Policy.

If you have any questions, concerns, or requests regarding this Policy or Dockside’s privacy practices, you may contact Dockside at:

Dockside Fuel Services, LLC Attention: Privacy PO Box 126 Oshtemo, Michigan 49077 Email: privacy@docksidefuelservices.com Telephone: (877) 257-FUEL (3835) | (269) 400-1766